Free tool

Free Shopify store check

Enter your store and see, in plain English, what might be stopping people buying on your product pages, and what to do about it. It takes about 15 seconds. No sign-up needed.

We check your homepage and a product page linked from it, then open that product page on a virtual iPhone and scroll down it like a shopper. Just enter your store’s address.

Example result

What a store check looks like

From a real UK fashion store on the Prestige theme, with the store name removed. 10 checks: 7 OK, 1 worth a look, 2 problems.

Problem

No delivery or returns information on the product page

Shoppers want to know what delivery costs, when it arrives and whether returns are free before they buy. If they can’t see it, many leave to check, and don’t come back.

What to do: add one short line under the button, such as “Free 14-day returns · UK delivery £5.95, 2–3 days”, and repeat it in the basket.

Worth a look

A review app is installed, but we couldn’t see a rating on the product page

Two review apps were set up, but no star rating showed on the product page. For a £400 jumper from a brand people may not know yet, ratings are one of the strongest reasons to trust it.

What to do: show the star rating and number of reviews under the product name, linking down to the reviews.

The phone check also caught that store’s biggest problem: when you scroll, its sticky Add to cart appears but sits behind the header and the page, so nobody can tap it. If you’d like to see a fix like that explained, that’s what a Fix Friday video review is for.

How to use it

Reading your results

Start with anything marked Problem, then Worth a look. Fix a few things at a time and note the date, so you can see in Shopify Analytics which change made a difference to your conversion rate.

  • Problem: we’re fairly sure it’s missing, and it usually costs sales.
  • Worth a look: it may be missing, or it could be better. Check it on your own phone.
  • OK: the basics are in place. It doesn’t mean there’s nothing left to improve.

Related guides: What’s a good Shopify conversion rate? · Shopify mobile checklist · 5 quick wins to speed up your store · Why customer reviews matter · Structured data for Shopify

What it checks

The things that win and lose sales on product pages

  • Delivery and returns

    Are delivery costs and returns shown near Add to cart, where shoppers decide?

  • Reviews

    Is a star rating visible on the product page, not just a review app installed?

  • Express checkout

    Can people pay in a couple of taps with Shop Pay, Apple Pay or Google Pay?

  • Speed and weight

    How much code loads, oversized images, duplicate tracking tags and a slow first response.

  • Google and AI

    Product data for Google Shopping, your search description, and whether AI assistants can read your store.

  • On a real phone

    We open your product page at iPhone size and scroll: does Add to cart stay within reach, does a pop-up cover the page, does it scroll sideways?

Questions

Good to know

What is a Shopify store audit?

A review of your store to find what stops visitors buying: unclear delivery information, missing reviews, a slow page on a phone, a hard-to-reach Add to cart. This free check covers the common problems automatically. A full audit, like my Product Page Sprint, adds analytics, session recordings and a person checking every step on real phones, and includes building the fixes.

Is it really free?

Yes. The check and the top results are free with no sign-up. If you’d like the full report, you can enter your email.

Does it change anything on my store?

No. It only reads public pages, the same way a visitor’s browser does. Nothing is changed and nothing is installed.

Does it work on any website?

For now it only works on Shopify stores, including ones on their own domain. Password-protected stores can’t be checked.

How accurate is it?

It catches the common problems I see in audits, but it reads page code rather than looking at your store like a person. Use it as a starting point, and check anything it flags on your own phone.