Problem
No delivery or returns information on the product page
Shoppers want to know what delivery costs, when it arrives and whether returns are free before they buy. If they can’t see it, many leave to check, and don’t come back.
What to do: add one short line under the button, such as “Free 14-day returns · UK delivery £5.95, 2–3 days”, and repeat it in the basket.
Worth a look
A review app is installed, but we couldn’t see a rating on the product page
Two review apps were set up, but no star rating showed on the product page. For a £400 jumper from a brand people may not know yet, ratings are one of the strongest reasons to trust it.
What to do: show the star rating and number of reviews under the product name, linking down to the reviews.