The blog
Notes from the workbench.
Practical Shopify tips on speed, UX and SEO — the stuff I’d tell you over a coffee.
-
7 things every florist website should get right
Practical website tips for florists — clear delivery info, delivery dates and card messages, email reminders, speed, Google and the domain renewal nobody thinks about.
Read the post -
How to set up same-day delivery cut-offs on your Shopify flower shop
A clear same-day cut-off stops disappointed customers and impossible orders. How to set one up on Shopify — delivery dates, local zones and a live countdown that uses your shop’s time zone.
Read the post -
5 quick wins to speed up your Shopify store
Slow Shopify store? Five practical fixes — images, leftover app code, third-party scripts, fonts and heavy hero sections — that make a real difference.
Read the post -
6 simple ways to sell more on Shopify this Black Friday and Cyber Monday
Black Friday 2026 is on 27 November and Cyber Monday on 30 November. Six practical ways to get your Shopify store ready — from offers and mobile to speed, SEO and a code freeze.
Read the post -
Does your Shopify store need structured data?
Structured data helps Google show prices, stock and star ratings for your products. What it is, what your Shopify theme already does, and how to fill the gaps.
Read the post -
Why customer reviews matter for your Shopify store (and how to add them well)
Reviews build trust, bring better traffic and tell you what to fix. Here’s why every Shopify store needs them — and how to add them without slowing your site down.
Read the post