Valentine’s Day 2027 Website Checklist for Florists (UK)

Valentine’s Day 2027 is on Sunday 14 February, and Mothering Sunday is three weeks later, on 7 March. Two of your biggest days, close together, both on a Sunday.

A Sunday Valentine’s changes how people order. Many florists don’t deliver on Sundays, so customers will choose between Saturday 13th, Monday 15th or collection, and they’ll want to know which, clearly, before they pay. The florists who explain that well will win the orders.

Here’s what to get ready, and when.

November and December: get the foundations right

Decide your Valentine’s delivery plan

Which days will you deliver: Saturday 13th, Sunday 14th, Monday 15th?
How many orders can you handle each day, and in which areas?
Will you offer collection on the Saturday or Sunday?
What’s your last order time for each day?

Write it down in one sentence you can use everywhere, for example: “We deliver on Saturday 13th and Monday 15th. Order by 2pm Friday for Saturday delivery.”

Check your delivery date picker

Can customers pick the exact day, and are the days you don’t deliver blocked?
Can you set a limit per day, so you don’t take more orders than you can make?
Does it show on the product page, not just at checkout?
Have you tested a full order on a phone?

If you don’t have a proper date picker yet, this is the one thing to fix before January. A text box where customers type a date leads to impossible orders and awkward phone calls on the busiest day of the year.

Check card messages

Make sure the card message box is easy to find, has a sensible character limit, and that the message reaches the right order on your order sheets or printouts. Test it end to end.

Make sure you can email past customers

If you don’t yet collect emails, add a sign-up form now. A simple “Get a reminder before Valentine’s and Mother’s Day” works well for florists. Every person who signs up before February is someone you can remind.

Early January: go live

Put your Valentine’s collection online

Create a Valentine’s collection page with a clear title like “Valentine’s flowers delivered in [your area]”.
Add your delivery plan, cut-off times and prices at the top of the page.
If you had a Valentine’s page last year, reuse the same web address rather than making a new one. It keeps whatever Google ranking it built up.

Putting it live in early January gives Google time to find it before people start searching in earnest.

Update your announcement bar

One line at the top of every page: “💐 Valentine’s: order now for Saturday 13th or Monday 15th delivery.” Change it as dates fill up.

Update your Google Business Profile

Set special opening hours for 13, 14 and 15 February.
Add a post about your Valentine’s range, with a photo and a link to the collection.
Add new photos: real arrangements from this season.

Late January to 10 February: tell people

A simple email plan for past customers:

Late January: “Valentine’s is on a Sunday this year. Here’s how delivery works.” Explain the days and show three or four favourite bouquets.
About a week before: “Order by Thursday to be sure.” Show the cut-off and remind them of the delivery days.
Last call: a short email when you’re close to your cut-off or nearly full.

Keep the emails short, with clear photos and one button each. On social media, post the same message: the dates matter more than clever wording.

The week of Valentine’s

Watch your daily limits. Close days in your date picker as soon as they’re full, and update the announcement bar.
Check the site on your phone every morning: place a test order up to the payment step.
Have a plan for sold-out days. Offer the next available day, collection or gift cards, instead of a dead end.

After Valentine’s: turn it into Mother’s Day

Mother’s Day is only three weeks later, and your Valentine’s customers are the easiest people to sell to.

Send a thank-you email a few days after, and ask for a Google review.
Add your Mother’s Day collection by mid-February, with delivery days for Saturday 6 and Sunday 7 March.
Email past customers in late February, with the same simple plan: how delivery works, a few favourites, a clear cut-off.

The short version

Decide your delivery days, daily limits and cut-offs
A proper delivery date picker, tested on a phone
Card messages tested end to end
Email sign-up form live
Valentine’s collection live in early January, same web address as last year
Announcement bar and Google Business Profile updated
Three emails planned for late January to early February
Mother’s Day collection live by mid-February

Want this done for you? My Peak-ready check covers the most important parts of this list for a fixed £395. See the florist packages, or send me your shop for a free Fix Friday video review.