More sales from the visitors you already have.
Hi, I’m Danny. I’m a Shopify developer who finds what’s stopping people buying on your store, and builds the fix. Audit, fixes and results from one person, so nothing lands on your to-do list.
Free Fix Friday: send me your store and I’ll record a short video showing one fix that could win you more sales.
Shopify developer since 2016 · previously at WeMakeWebsites, the Shopify agency

Stores I’ve worked on
Why it’s different
Most CRO stops at the audit. Mine doesn’t.
A typical conversion audit ends with a long list of fixes, and then you have to find a developer to build them. Many never get built.
I’ve built Shopify stores for ten years, so I find the problems and fix them in your theme: product pages, speed, the basket, mobile. Then I measure what each change earned and report it honestly.
Your order
Shopify CRO · Made in London
- 1×Conversion auditAnalytics, recordings, page by page✓
- 1×Fixes built in your themeNo hand-off to another developer✓
- 1×A/B testsWhere your traffic allows✓
- 1×Speed & app clean-upFaster pages on a phone✓
- 1×Klaviyo forms & eventsSo your emails fire properly✓
- 1×Before & after reportWhat each change earned✓
- 1×Intro call20 minutes, no obligationFree
✦ Thanks for shopping small(ish) ✦
Ways to work with me
Fixed prices. Fixes included.
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Best first step
Product Page Sprint
Your top product pages audited and improved, with the five most important fixes built and published. 2–3 weeks.
Fixed price after a free intro call
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Most complete
Find & Fix
The whole buying journey, from landing page to checkout. Ten fixes built, an A/B test and a roadmap. 4–6 weeks.
Fixed price after a free intro call
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Ongoing
Monthly CRO
Two A/B tests a month, fixes shipped and a monthly results report. Limited places each month.
Fixed monthly price after a free intro call
See everything that’s included on the packages page.
How it works
Find it. Fix it.
Measure it.
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Find it
I record where your store is today, then use analytics, session recordings and a page-by-page review to find where people drop off, and why.
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Fix it
I build the fixes in your theme, on a copy first and checked on real phones. Bigger changes run as A/B tests when your traffic allows.
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Measure it
You get a plain-English report on what each change earned, clearly labelled as a test result or a before-and-after comparison.
Experience
Stores I’ve
worked on
My own freelance clients, plus stores I built and extended at WeMakeWebsites, the Shopify agency, before starting The Shop Bell.
Free intro call
Not sure where your store is losing sales? Let’s talk.
Pick a time for a 20-minute call. I’ll look at your store before we speak, then tell you honestly where it’s losing sales and where I’d start.
- 20 minutes, by video or phone
- I look at your store before we speak
- Plain English, no obligation
Pick a time
Choose a 20-minute slot that suits you. You’ll get a Google Meet link straight away, and you can add your store link when you book.
Questions
Good to know
What is CRO?
Conversion rate optimisation: getting more of the people who already visit your store to buy. If 1,000 people visit and 20 order, your conversion rate is 2%. Raise it to 2.4% and you get 20% more orders without spending more on ads.
How much does it cost?
Every package has a fixed price, agreed before we start and based on the size of your store, with the fixes included. On the intro call I’ll tell you which package fits and what it would cost. No hourly surprises. See the packages page for what’s in each one.
Is my store big enough?
CRO works best for Shopify brands turning over around £500k to £5m a year. Smaller stores get proven fixes measured before and after; larger stores get proper A/B tests. On the intro call I’ll tell you honestly which suits you.
Do you work with agencies?
Yes. I work white-label with marketing and design agencies, under your brand, and I never contact your clients directly unless you’d like me to.
Can you help with other Shopify work?
Yes. I’m a Shopify developer first, so I also build custom sections and features, speed stores up and fix technical SEO. Ask me on the call.
Do you work outside London?
Yes. Everything can be done online, wherever you are. If you’re in London, I’m happy to meet in person.
Say hello
Got a store that should be selling more?
Tell me about your store and what you’d like to improve. I’ll reply within a day.