The stores behind the names. These aren’t case studies — the designs came from each brand’s team — but the code that shipped to real shoppers was mine.
SHOPIFY
Built the Shopify store from scratch. Front-end build in Liquid and JavaScript from provided designs.
Built the Shopify store from scratch. Added lazy loading for product images across collection and product pages, and implemented small motion design touches to improve the feel of the browsing experience. Performance and polish were both priorities given the brand.
Shopify development for the well-known London bakery. Built to the provided designs, ensuring the warmth of the brand translated into the online store experience.
Shopify development for the US-based lingerie brand. Front-end build from provided designs.
Feature development on Huel's existing Shopify store. Added new functionality and UI components to the live site without disrupting a high-traffic retail operation.
Added features and enhancements to the existing Shopify store.
Added features and enhancements to the existing Shopify store.
Redesign, visual identity and Shopify build for the EU arm of a B2B diagnostic tools business — from wireframes and hi-fi designs through to the live store.